What is Outdoor Advertising and Why is it Important for your Business? 

Outdoor advertising is the term used to describe any advertisement that can be viewed in an outdoor setting. Although many people think of billboards when they hear the term "outdoor advertising," these ads include ads on buses, taxis, and phone booths. Outdoor advertising has been around for thousands of years. The Egyptians used to draft trade documents or financial statements on walls as early as 3000 B.C. They also used outdoor advertising techniques to get their message across.

As a marketing tool, outdoor advertising has evolved. It was once thought of as just another form of media, but there is plenty of hard evidence that it can boost sales and help you reach new audiences. These are some more reasons why you should invest in it:

Outdoor Advertising Has a High Impact:

One cannot simply switch off an advertisement in a public space, such as a billboard or an advertisement on the side of a taxi cab.

One of the advantages of outdoor advertising is that it can be seen by consumers whether or not they want to view the message. This makes outdoor advertising a more effective medium than, say, an advertisement on television or in a magazine since viewers can change the channel or flip the page to avoid being exposed to a commercial message.

It Attracts and Demands Attention:

Advertisers have several options when purchasing outdoor ad space, including billboards and bus shelter posters. Outdoor advertising often takes the form of large, eye-catching signs. Because there is no competition from other advertisements in this format, outdoor ads can be more successful than those placed inside a store.

It Can Help you Reach a Broader Audience:

Outdoor advertising is a great option for brands that want to reach a large audience. This type of advertising has access to an audience that would otherwise be hard to reach, including younger adults or top executives who are too busy for television or social media.

Outdoor Advertising is Cost Effective

Outdoor advertising tends to produce higher returns on investment than other media. The more you invest in outdoor advertising, the higher your return on investment will be. This is because you can reach a wider audience that takes in your message and is compelled to respond to your call to action. If the design, messaging, and call-to-action of your outdoor advertising are right, prospects won't respond.

It Affects the Path to Purchase:

According to APN, 70% of purchase decisions are made outside shops and retail centers. Placing your advertisements in strategic locations can influence your potential consumers' decisions in favor of your brand. Outdoor ads can impact the path to purchase and often compel people to make the decision they intended.

Outdoor Advertising Works Best in a Diverse Marketing Mix:

Outdoor advertising and exterior signage have a high return on investment (ROI) and can reach a larger audience than many other marketing strategies. However, the latter works best when used in conjunction with other marketing efforts. The repetition of your brand message through several mediums reinforces it and impacts customer purchasing decisions.