What is the best example of outdoor advertising?

Introduction

Outdoor advertising is a powerful tool for reaching your target audience. It's one of the most effective ways to promote your business and build brand awareness. In this blog post, we're going to explore how outdoor advertising works and highlight some of its best examples.

Eyeblaster's Digital Billboard

No matter where you are, finding a digital billboard advertising is possible. They're used for advertising, public service announcements, and news updates. These high-tech versions of traditional billboards use LED screens to display motion graphics, video, and audio that attract attention from passing motorists. Digital billboards have become increasingly popular since their introduction in the late 1990s as advertisers have easily incorporated new technologies into them.

Ikea

Consider some out-of-home advertising if you want to make an impression on your customers and get them excited about your brand. Out-of-home (OOH) advertising is the term used for marketing campaigns that take place in public spaces like billboards and transit stations. These ads are designed to catch the eye of people who pass by or walk past them, so their design should be appealing and attention-grabbing.

Ikea has been creating memorable outdoor advertisements since 1992, when it first placed its iconic "spaceship" billboard above Times Square in New York City. This ad featured three women sitting on a couch surrounded by boxes of wooden furniture—a humorous yet effective reminder that there's nothing quite like having an entire room shipped directly to your door with no assembly required! Because OOH advertising involves locations beyond the walls of your store or office, these outdoor advertisements must have a strong message that reflects customers' unique experiences with your business.

L.A. Live

L.A. Live is a large outdoor area in downtown Los Angeles, home to many restaurants, bars, and shops. This is a great place for tourists and locals looking for something fun to do with friends or family members on the weekend.

Nike

One of the earliest and most successful examples of outdoor advertising is Nike's billboard in Times Square. The ad featured a giant green arrow pointing to the Nike+ logo, which was part of a larger campaign that included T.V. and print ads. The billboard was interactive—it lets people scan the Q.R. code on their smartphones to download the Nike+ app.

Google Street View

Google is renowned for its ability to map the world, and one of its most impressive mapping features is Google Street View. This service allows users to explore street-level imagery of various locations worldwide by following a series of arrows through an interactive map interface on Street View-enabled devices such as computer browsers, mobile phones, and tablets.

Street View is available in over 40 countries throughout North America, Europe, Africa, and Asia—and it's still growing!

Outdoor advertising is fun and creative, but how much impact does it have?

Several factors make a successful outdoor advertising campaign. The most important is creative, which must be memorable, relevant, and effective. It should also be measurable.

According to a study by the Outdoor Advertising Association of America (OAAA), 92% of consumers recall seeing billboards at least once, making them some of the unique forms of advertising.

Additionally, people remember what they see on billboards more than any other out-of-home ad. You'll get more attention for your brand when you use emotionally impactful images that speak directly to your target audience.

Conclusion

So next time you see a billboard, stop and think about what it's trying to sell. Are they trying to catch your attention, or do they want you to react emotionally? The answer may surprise you!